### The artful sale is costly – often resold, sometimes resulting in a no or an unhappy customer

### Discourage a Sale
**David Walling** June 21, 2024

### From across the desk, the prospect says No - is your deal ruined?

### Motivate a Sale
**David Walling** April 30, 2024

### Sales tactics, intentional or unintentional, do prevent prospects from meeting again.

### Discourage a Sale
**David Walling** March 26, 2024

### Do possible clients see you as trustworthy?

### Customer Perspective
**David Walling** December 13, 2023

### Is it better for a founder to inform or inspire their prospect?

### Motivate a Sale
**David Walling** November 15, 2023

### Should you walk a mile in my shoes when I want your empathy?

### Motivate a Sale
**David Walling** October 12, 2023

### Why and how does selling depend on practical knowledge?

### Motivate a Sale
**David Walling** September 21, 2023

### Dramatic gains in sales rely on to-the-point information. Are you sure about what you say?

### Motivate a Sale
**David Walling** June 6, 2023