ceoselling/
22 pages · Updated June 15, 2026
Pages
- Why and how does selling depend on practical knowledge?
- The artful sale is costly – often resold, sometimes resulting in a no or an unhappy customer
- Should you walk a mile in my shoes when I want your empathy?
- Almost all prospects say sellers don’t understand their needs – do you show understanding?
- Instead of giving product presentations, offer a leap forward in beneficial results to motivate a change.
- Do you take advice from someone you don’t believe in – neither do prospects!
- Move to predictable sales by clearly wrapping up your prospect's three milestones.
- Dramatic gains in sales rely on to-the-point information. Are you sure about what you say?
- Do possible clients see you as trustworthy?
- From across the desk, the prospect says No - is your deal ruined?
- Close more sales when you enable outcomes rather than offer features!
- If a one percent sales increase is good enough, rely on education and recommendations.
- Are you touting product results tied to an outcome when advancing their business promise is what matters?
- When prospects feel heard and understood, trust and consideration begin.
- Is your opening meeting with a C-suite executive a sales call or a screening?
- So don't tell me what to do - I'll make my own choice and decision.
- Will you show me a sensible way to achieve my outcome and remove my fear of trying?
- Is it better for a founder to inform or inspire their prospect?
- Are adverse selling tactics holding you back? You are not alone.
- Prospects want new choices to deal with problems and hurdles to gains, not things to buy.
- Sales tactics, intentional or unintentional, do prevent prospects from meeting again.
- The artful sale is costly – often resold, sometimes resulting in a no or an unhappy customer